Air Jordans, also simply as Jordans are a brand of shoes and athletic apparel produced by Nike originally designed for and endorsed by professional NBA basketball player Michael Jordan. The Air Jordan line is now sold by the Jordan Brand subsidiary of Nike. Since its first release in 1985, there have been new designs of the shoe released each year, even after Michael Jordan retired from the NBA.
The Air Jordan IV shoe was first released in 1989, designed once again by Tinker Hatfield. It became the first Jordan shoe released on the global market, with some exceptions. The Air Jordan 4 cushioning sole and design helped to make the shoe an international bestseller.
The shoe was retroed in 1999 in a white/black colorway and a black/cement colorway, and stores were sold out of Air Jordan 4 within hours of release. However, when Nike released the first Retro+ of the Air Jordan IV, many fans of the shoe claimed that the company had "destroyed a classic" by removing the nets on the shoe along with making some other subtle changes. One example being "NIKE AIR" logo featured on the back of the shoe being replaced with the Jumpman logo.
In 2006, Nike released several variations of the Air Jordan 4, including "Mars Blackmons" ("Red" IV's with Spike Lee's alter ego on the heel),"Military Blues",and the $500 "Thunder and Lightning" package. Also released the Mist blue color and all white and all black.
These particular variations of the shoe also takes part in the inspiration of the Air Jordan Spiz'ike (the shoe's side-lace strap).
The Air Jordan Retro 4 in its widely sought out White/Cement color way is rumored to be a 2011 retro release.
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